Primo’s MX Kitchen & Lounge, the iconic Dallas restaurant that returned to its original Uptown location early this year, will host a celebration during the Red River Showdown – the annual game between the University of Texas and the University of Oklahoma, one of college football’s greatest rivalries. Kickoff is at 11 a.m. Saturday, Oct.10, and Primo’s Uptown and the newly opened Downtown location in The Statler Hotel will be opening early at 10 a.m. so “tailgating” can begin before the game.

Primo’s large patios will be all decked out for the game, and inside the restaurant, football fans can see the game with sound on one of the restaurant’s several screens.  The Uptown location’s patio will feature two satellite bars: one serving burnt orange Primo’s Signature margaritas, and the other serving crimson Primo’s Signature margaritas to celebrate the occasion. Fans can show their spirit by buying one of the colorful $6 Primo’s Signature rocks margaritas on the patio or head inside for $6 frozen Primo’s Signature margaritas with $2 blood orange swirl  or $2 mango swirl to keep the fun flowing.

Recognizing that some people still aren’t ready to dine in at restaurants, Primo’s will also offer Tailgate-to-Go food and drink packages. For groups of 2-4 people, the $30 package comes with 10 tacos, a quart of house margaritas and chips and salsa. For groups of 8-10, the $60 package comes with 20 tacos, a half-gallon of house margaritas and chips and salsa. For groups of 12-14, the $90 package comes with 40 tacos, a gallon of house margaritas and chips and salsa. Visit to place your order for curbside takeout or delivery at both Primo’s Dallas locations.  

Primo’s sister restaurant Scout at The Statler will also celebrate the Texas-OU game. The sports bar will also open at 10 a.m. The game can be viewed on any of eight screens, and the sound will be on. Scout is large enough that social distancing is easily managed. Specials for the game include $2 draft domestics, $5 OU/TX shot and drink specials and $1 chicken wings during the game.

If you have questions or need hi-res images from the restaurant, please contact Kelly Hunter at

Primo’s MX Uptown

3309 McKinney Ave.

Dallas, TX 75204


Primo’s MX Statler Dallas

1914 Commerce St.

Dallas, TX 75201


Scout Dallas

1914 Commerce St.

Dallas, TX 75201



Primo’s MX Kitchen & Lounge builds upon its three-decade history of serving fans and friends with a renewed, refined vision of regional Mexican dishes complemented by a cadre of Tex-Mex favorites. The new menu showcases fresh ingredients, a commitment to culinary excellence, and a spirit of fun and festivity consistent with the spirit of Mexico. In addition to the Uptown location, Primo’s has opened its second location at The Statler – 1914 Commerce Street Dallas, TX 75201. For more information, visit and follow @PrimosMXKitchen on Instagram and Facebook.

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