AmStar Cinemas 12 Remodels Theatres with Luxury Recliners, Offers New Beer and Wine Menu
Moviegoers in Lake Mary have reason to rejoice as AmStar Cinemas 12 is celebrating a substantial renovation project that has enhanced the movie-going experience for local movie lovers. Renovations include the addition of state-of-the-art, luxury recliners in each auditorium. Additionally, the theatre has added an impressive new beer and wine menu, featuring a locally brewed beer from Orlando, Orange Blossom Pilsner.
In celebration of the sizable investment made by parent company VSS-Southern Theatres, LLC, AmStar Cinemas 12 is giving back over $2,000 in tickets and concessions to area movie fans via its Facebook channel and REEL REWARDS Loyalty Program. On Thursday, March 16, the theatre will host a special screening of “Beauty and the Beast” for over 100 winners. All guests who win tickets will also enjoy a complimentary popcorn and soft drink as part of their prize pack. The winners will be randomly selected from entries on Tuesday, March 14.
The largest theater in Lake Mary, AmStar Cinemas 12 is the only cinema experience in the market offering both stadium seating and the comfort of luxury recliners in every auditorium. “The comfort of our guests has always been our main priority,” explains AmStar General Manager, Lauren Sanchez. “We’re thrilled to offer guests the finest movie experience in Lake Mary and to now be able to offer beer and wine as part of our movie experience.”
AMSTAR CINEMAS 12 LAKE MARY EXPERIENCE
WHAT: Community celebration including free movie tickets, popcorn and soft drinks
WHEN: Thursday, March 16, 7:00 p.m.
Beauty and the Beast
WHERE: AmStar Cinemas 12 Lake Mary
950 Colonial Grand Lane, Lake Mary, FL 32746
ABOUT VSS-SOUTHERN THEATRES, LLC
VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm. Southern was formed in May of 2003 by Mr. George Solomon who has been in the theatre business with his family for over 50 years. He launched Southern to develop and operate state-of-the art multiplex stadium-seating movie theatres. To date, VSS has invested over $56 million in Southern. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.
Southern is the seventh largest theatre circuit in The United States and is currently responsible for the daily operations of The Grand Theatres, AmStar Cinemas, The Theatres at Canal Place and Movie Tavern. The company operates 44 locations with 499 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern is well positioned for continued expansion in key markets throughout the United States. Southern is proud to be headquartered in New Orleans, LA.
# # #